AMAZON, A COMMERCIAL SUCCESS
Amazon should be one of your most profitable channels. But often it isn’t.
We run Amazon commercially.
We identify where your opportunities for profitable growth are, decide what deserves investment, then bring the senior Amazon expertise to make it happen.
That’s Zeal.
BRANDS THAT HAVE TRUSTED US TO SUPPORT THEIR AMAZON GROWTH
Beyond our own clients, the team brings 20+ years of seller and vendor experience across the UK, Europe and the US.
Growing your Amazon sales is one thing.
Growing your profits is another.
WHAT USUALLY HAPPENS AS BRANDS SCALE
Profit stands still while sales grow.
Ad spend rises just to hold position.
Best sellers absorb budget regardless of their contribution.
Teams optimise activity instead of commercial impact.
At a certain point, revenue keeps growing and profit doesn’t.
Why we built Zeal
“I founded Zeal because I believe brands need more from an Amazon agency than someone to manage their advertising campaigns.
We're deliberately small, giving our clients direct access to senior specialists who take the time to understand their business, their commercial ambitions and the challenges they're facing.
We combine strategic consultancy with hands-on implementation, from developing commercial strategy to managing advertising, optimising listings and improving operational performance.
We work as an extension of our clients' teams, bringing the commercial thinking, senior expertise and practical support needed to achieve their ambitions.”
Emma Bagley
Founder, Zeal
Results
The outcomes we’ve delivered for the brands we work with.
CASE STUDY 1
+248% add-to-baskets with 5% less advertising spend
Leading UK premium gifting brand | Amazon Seller
The brand was spending heavily to win the click, but too many shoppers weren't progressing towards purchase. ZEAL used customer, competitor and search insight to understand what shoppers needed to see to choose the premium brand, then rebuilt the positioning, PDP and creative around making it the obvious choice.
CASE STUDY 2
European sales up 40% YoY
Global pet brand | Amazon Vendor Europe
European sales were declining. ZEAL identified the priority products and rebuilt the strategy around profitable growth, aligning catalogue, positioning, creative, advertising and promotions to win both the shopper and Amazon.
CASE STUDY 3
3,100%+ growth. From reseller dependency to a $2M+ Amazon business
Household cleaning brand | Amazon Seller
The brand had one great hero product, but little control over how its brand was sold on Amazon. ZEAL worked alongside the client to take back control, then built the commercial and operational foundations for profitable growth; spanning catalogue, pricing, advertising and conversion through to finance, logistics and fulfilment.
CASE STUDY 4
466 ASINs. Just 42 represented 80% of shipped COGS.
UK pet supplies brand | Amazon Vendor
With 466 active ASINs, the challenge wasn't finding opportunities. It was knowing which ones to back. ZEAL identified where sales, margin and market opportunity intersected, built the commercial growth strategy, and was retained to deliver it.
Who we’re built for
We work with ambitious consumer brands that want profitable growth on Amazon, whether that’s getting more from the products and markets they’re in, or expanding into new ones.
Brands with the budget and appetite for serious investment, where Amazon is already a meaningful part of the business, or needs to become one.
Seller
You own the customer relationship and the P&L. We run the channel as a commercial operation.
OUR DEEPEST EXPERTISE
Vendor
Amazon buys from you. We help you run the relationship and the yearly negotiation like your most demanding retail account, tracked on sales and net profitability.
Hybrid
Both models at once. We bring them into one commercial plan.
However you sell, you’ll work with a small, senior, values-driven team that embeds alongside yours, not a large, faceless agency.
How Zeal works
Commercial strategy first. Then we deliver it.
THE THINKING
01
Diagnose
Where are you now, and what’s holding performance back?
02
Define
Where do you want to get to, and where is the greatest opportunity for profitable growth?
03
Prioritise
Which products, markets and activities deserve investment, and which don’t?
04
Plan
One commercial plan: strategy, investment, teams and activity aligned to the objective.
THEN WE DELIVER IT
05
Execute
Advertising, SEO, creative, retail optimisation and Vendor expertise, as one senior team, against one plan.
06
Measure
Track sales and profitability against the plan.
07
Evolve
See what’s working and what isn’t against the plan, and keep growing and evolving together.
Zeal doesn’t optimise Amazon activity and hope profitable growth follows. We find the opportunity first, then decide what deserves investment.
The five pillars of Amazon commercial success
We help you decide where to invest on Amazon, then work alongside your team to deliver the plan. Start wherever the pressure is.
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Commercial clarity
Where can we grow profitably on Amazon?
Profitable growth starts with knowing where the commercial opportunities are, and which ones deserve investment. We build the commercial picture first, then the strategy to go after it.
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Amazon vendor strategy
How do we improve our terms and protect profitability?
For Vendor brands.
We assess how your Amazon trading terms affect your margin, build the commercial case for better terms and support your team through annual negotiations. Once terms are agreed, we track their impact on sales and profitability.
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Winning the customer
Why do customers choose to buy?
We look at what shoppers are searching for, what matters to them and what gives them the confidence to buy. We use that insight to build product pages and Brand Stores that make it easier to choose your products.
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Strategy into action
Are we executing the strategy consistently?
We bring advertising, SEO, creative and retail operations together around one commercial plan. Our specialists deliver the work, review performance and adjust priorities as we learn what’s driving sales and profitability.
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Amazon leadership
Who owns Amazon performance?
We work alongside your team to set priorities, clarify who owns each decision and build the skills to manage Amazon with confidence. Our senior team takes responsibility for delivery and reviews performance with you.
The brands we’ve done this for
Looking for somewhere to start?
Not sure where to begin? Start with a conversation. We’ll help you see where profit and growth sit, and what to prioritise next.
A free discovery call
A short review of where you are now, where you want to get to, and your biggest obstacles to growth.
The Amazon commercial diagnostic
See where you're strong, where the gaps are, and where the biggest opportunities for commercial improvement may sit.
A power hour or a block of sessions
Focused work on your biggest Amazon question, with clear next steps.
Something useful
Practical thinking on running Amazon as a commercial channel.
ARTICLE 1
Pet Category: How To Protect Margins
Amazon is still the #1 growth channel for pet brands, but it’s also one of the most margin-hostile. In the latest episode of Executive Roast Podcast Emma Bagley sat down with Marla Fox, Director of eCommerce at Outward Hound, to unpack how pet brands are navigating profitability, lifecycle planning, and long-term strategy in a crowded, fast-moving category.
ARTICLE 2
What We Uncovered When a Leading Gifting Brand’s Ads Stopped Converting
What became clear, very quickly, is something we see across almost every £10M+ ecommerce business:
They didn’t have an advertising problem. They had a conversion system problem.
If revenue is growing but profit isn’t, there’s usually a commercial reason why.
A discovery call is a short review of your Amazon commercial position:
Where you are now.
Where you want to get to.
The biggest obstacles to profitable growth.
From there, we work out together whether we’re a great fit.