Unlocking E COMMERCE Success with Google Ads
Google Ads is one of the most powerful platforms you can use to achieve your eCommerce goals. With its rich variety of features and capabilities, Google Ads can be customised to meet your specific goals whether it is brand awareness, generating sales, creating leads or re-engaging with your audience, amongst others.
Let’s look at some compelling reasons for an eCommerce brand to use Google Ads:
Ad Types
Google Ads offers different Ad types that you can match with your advertising goals:
1. Shopping Ads: Important for any ecommerce business, these ads allow you to use visually engaging product listings to promote your retail product catalogue to users who are specifically looking for those products.
2. Search Ads: These ads give you exposure to high-intent users who are searching on Google for the products you offer and tend to have a very high conversion rate.
3. Display Ads: Display Ads enable you to reach beyond Google Search and reach a relevant audience with visually engaging ads as they browse millions of websites, apps, and Google-owned properties, such as YouTube, Gmail, etc. These are perfect when your advertising goal is brand or product awareness and top-of-the-mind recall.
4. Video Ads: Video Ads are vital when it comes to engaging your audience with your products. It also allows you to reach wider audiences on YouTube and other video platforms.
Targeting
With Shopping and Search Ads, Google allows you to access users who are searching for your products, which makes them highly relevant as well as highly likely to convert. But even with Display and Video ads, you have the ability to target audiences who are interested in your products, brand, or industry, or those who belong to your ideal demographic and behaviour parameters. So, no matter what kind of ads you choose, you can be sure that they will be served to audiences that are right for you.
Reach
Google Search is the most widely used search engine. So, Shopping and Search Ads that show on Google Search Results page provide you with a vast audience, whether locally or globally.
On the other hand, Google Display Network, Gmail, YouTube, etc. also substantially increase your reach to your target audience.
Remarketing
Google Ads enable you to re-engage with users who have previously been to your website and may or may not have made a purchase. It helps you encourage them to either complete or repeat their transaction helping you increase your sales or customer lifetime value.
Reporting and Analytics
Google Ads can track conversions that come through ads so that you get a clear picture of Cost per Acquisition as well as overall Return on Investment.
Google Ads also provides reports that can be highly customised to be as granular as you wish them to be at any frequency that you desire, so that you can always have access to the data you need to make strategic decisions.
Finally, Google Ads can easily be integrated with Google Analytics given you access to even richer data and campaign performance that can enable you to optimise your campaigns exponentially
As you can see, by leveraging the potential of Google Ads, eCommerce companies can effectively drive traffic, increase sales, and grow their online presenceamongst their target audience.
At ZEAL, we’ve managed millions in ad spend across Amazon, Google, and Meta, consistently delivering exceptional results. Want to see how we can do the same for your brand? Learn more about our services here.
