What Your e Commerce Brand Can Expect from a Top-Tier SEO Agency
What Your eCommerce Brand Can Expect from a Top-Tier SEO Agency
That an eCommerce brand should prioritise SEO is a given. By making your eCommerce website more relevant to search engines like Google, you will not only improve your online visibility and attract more targeted traffic, but ultimately drive more conversions and sales.
It is fairly common knowledge that the main principles of SEO include:
● Relevancy
● Authority
● User Experience
● Quality Content, and,
● Consistency
But exactly how does an SEO agency implement these principles? And exactly what should you expect your SEO agency to do for you? Here are some guidelines:
Customised SEO Strategy
The SEO agency needs to do a comprehensive audit to understand the baseline performance of your website and identify what needs to be improved and how. Then they need to create a customised plan that aligns with your goals, but also
takes into account your target audience behaviour and your competitive landscape within the industry.
Comprehensive Keyword Research & Deployment
The agency needs to identify primary (core keywords), secondary (variations and short-to-mid tail keywords) and tertiary keyword (long-tail, less specific keywords) lists that are relevant to your brand. They then need to come up with a plan on how to deploy them across the website, whether on product pages, informational pages, blog posts, etc.
On-Page SEO
The agency needs to ensure that each and every page of the website is fully optimised for its focus keywords. This includes optimising URL structure, meta tags, headers, and internal linking to enhance crawlability and indexation.
Off-Site SEO
The agency needs to create a plan to improve your off-site SEO through link building and domain authority. This plan may be put into action directly by the agency or internally by the brand.
Tech SEO
This includes optimising site speed, mobile-friendliness, site architecture and security of the site. The SEO agency not only needs to undertake a one-time complete optimisation, but ensure that they ongoingly track these elements, troubleshoot as necessary, and ensure optimum status at all times.
Content Marketing Strategy
The SEO agency needs to create a sweeping content marketing strategy to create valuable, engaging, and informative content that resonates with the ecommerce brand’s target audience. This content then needs to be strategically promoted through social media, email marketing, and outreach to increase visibility and attract links.
Algorithm Updates
Google, and other search engines, regularly update their algorithms to ensure that they continue to serve the most relevant results to their users. Your SEO agency would need to not only monitor such updates, but also proactively adjust your SEO strategies to ensure that they are in sync with the search engine updates.
Ethical Practices
It is indeed possible to attempt to fool search engine algorithms by using what is known as ‘black hat techniques’. However, these are almost always discovered and heavily penalised by search engines, including a permanent ban on your url from showing in search results. It is absolutely essential to ensure that your SEO agency does not employ any such unethical practices and pose a risk to your online presence.
A top-tier SEO agency for an ecommerce brand will bring with it a holistic approach that combines technical expertise, strategic planning, data-driven insights, and ongoing support to achieve and maintain competitive advantage in the digital marketplace.
